Email Marketing for Small Business: The Definitive Guide (2022)

Digital marketers put in a lot of effort to reach out to their customers through various channels. There may be many contemporary marketing channels, but one cannot just overlook the effectiveness and credibility of email marketing.

Statistically speaking, for every $1 you spend on email marketing, your return on investment is 4200%. 64% of businesses across the world use email marketing to voice their marketing offers.

If you need an email marketing software to grow your business and get more leads, I highly recommend getting started with Getresponse . It has everything you need, including email templates, autoresponders, automation, landing pages and integrations with Wordpress and Squarespace. Click Here To Get a 30 day free trial!

What is Email Marketing?

Using emails to conduct marketing activities and reaching out to the audience is email marketing. Every now and then, we receive emails from different brands with their products and offers. Email marketing is a two-fold process where the sender and the receiver have their interests.

Businesses use email marketing to:

• gain subscribers
• increase brand awareness
• communicate effectively
• know their customers
• increase revenues

Why is Email Marketing Useful?

Email marketing strategy is essential for every business, whether it has a virtual presence or not. It holds great significance for small businesses specifically because it kickstarts the sales process, strengthens it, and increases customer awareness regarding the brand.

A carefully curated email marketing strategy boosts conversion and customer acquisition when a business is in an infancy stage.

Email marketing strategy is an integral part of the sales funnel, too, because it evokes:

• Awareness
• Interest
• Decision
• Action

How Does Email Marketing Help Small Businesses?

Why is email marketing important for small businesses? Let us dig a little deeper into the process and the nitty-gritty of email marketing to answer this question.

Big gains with minimal investment

Emails generally bring in great ROI for a very little investment. It is a highly cost-effective marketing channel for communicating with your potential leads.

Small businesses usually have low capital and means to grow and market. They want to reach the masses while keeping their expenditure low.

Email marketing is a very popular channel for reaching the masses, retaining an online presence under such circumstances.

If you need an email marketing software to grow your business and get more leads, I highly recommend getting started with Getresponse . It has everything you need, including email templates, autoresponders, automation, landing pages and integrations with Wordpress and Squarespace. Click Here To Get a 30 day free trial!

Steps For a Successful Small Business Email Marketing Strategy

To understand the email marketing dynamics for small businesses, let’s see how to use email marketing through these four steps.

1. Build the email list through sign-ups

To send out emails, you have to build a contact list first. To make an email list, you create sign-up forms and popups. The subscribers will then receive your emails once they sign-up for your newsletter and emails.

2. Plan email type

After carefully making the email list, plan the type of email you want to send to your subscribers. Email types depend on your business size, needs, audience, and your resources.

3. Design your emails

Design email in a manner that resonates with your audience and has an appealing tone. A lot goes into designing the perfect email. A perfectly curated email has an eye-catching, attention-grabbing, attractive, and appealing design.

Most people just skim through the information, therefore, add bold colors, words, and appealing visuals to stand out. Designing an email is art, so invest some time in coming up with the right design, visuals, and information.

4. Track results

Email marketing tracking/measuring is an excellent way to learn from your mistakes. You learn from your customers through their responses to your emails. Track the performance, and if anything falls short of perfection, go over the entire process to analyze your mistake and redo after correction.

Track the purchases and queries after hitting that send button to see whether your email marketing KPIs are met or not. Always look for ways to improve your campaign.

Tips and Tricks of Email Marketing For Small Businesses

Email marketing campaigns are useless if poorly executed without a strategic approach. You can achieve your campaign goals and KPIs by incorporating the following tips and tricks for your small business.

1. Easy register and subscribe options

As a small business that wishes to expand and scale business operations, you have to take some basic steps to garner attention. The foremost step is to make it easy for your customers to register or subscribe to your email list. Do not complicate the process by asking for too much unnecessary information or lengthy registration forms. All you require is a name and a valid email address with a single-click signup option.

2. Offer incentives and offers

Give subscribers and customers incentives when they sign-up for your email campaigns. They should know what benefit they will get, what value you deliver, what discounts and sale offers are running, and how valuable your business is. Incentivizing your subscribers encourages more leads and helps small businesses to expand their market.

3. Honesty is the best policy

Be honest with your subscribers and tell them truthfully what they should expect from you. Do not send what they did not sign up for. Tell them what kind of content, message, and information they should expect from you and how often. Be very clear about your schedule and try not to make false promises. Making false promises is the most harmful thing anyone can do to a small business.

4. Customize your emails

Spend some time to personalize your emails instead of blasting them with generic messages. A simple salutation with a name is enough to attract your subscriber. The moment somebody reads their name on the email, they feel an instant connection with the sender. The engagement rate is directly proportional to personalization.

5. Easy readability and alt tags for pictures

It is unrealistic of you to expect subscribers to read every email you send. They will skim through your stuff mostly. You have to add easy text and entertaining pictures that grab attention at the first glimpse. Format your content, simplify it, work on the titles, and add alt tags for images. Use small paragraphs, spaces, and headings to seem clutter-free.

If you need an email marketing software to grow your business and get more leads, I highly recommend getting started with Getresponse . It has everything you need, including email templates, autoresponders, automation, landing pages and integrations with Wordpress and Squarespace. Click Here To Get a 30 day free trial!